{"id":569,"date":"2019-07-16T12:05:00","date_gmt":"2019-07-16T10:05:00","guid":{"rendered":"http:\/\/demositoweb.it\/progettosud2021\/2019\/07\/16\/village-incubator-and-marketing-consortium-as-key-factors-of-rural-development-and-international-marketing-in-quetta-chaghi-manshera-in-pakistan\/"},"modified":"2022-10-25T18:12:44","modified_gmt":"2022-10-25T16:12:44","slug":"village-incubator-and-marketing-consortium-as-key-factors-of-rural-development-and-international-marketing-in-quetta-chaghi-manshera-in-pakistan","status":"publish","type":"post","link":"https:\/\/progettosud.org\/en\/2019\/07\/16\/village-incubator-and-marketing-consortium-as-key-factors-of-rural-development-and-international-marketing-in-quetta-chaghi-manshera-in-pakistan\/","title":{"rendered":"Village Incubator and Marketing Consortium as key factors of Rural Development and International Marketing in Quetta, Chaghi & Manshera in Pakistan"},"content":{"rendered":"

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FIELD OF INTERVENTION: <\/strong>Socio-economic Development, Gender Empowerment<\/p>\n

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GEOGRAPHICAL AREA:<\/strong> Asia, Pakistan, Quetta and Chaghi (Baluchistan) and Manshera<\/p>\n

SHORT DESCRIPTION OF THE PROJECT: <\/strong>The project aims to contribute to the improvement of local entrepreneurship through specific ad hoc <\/em>initiatives. Main instrument will be the creation of Village Incubators \u2013 open spaces playing a central role in the provision of awareness campaigns, local initiatives, vocational training courses, workshops and social services for the local population, in particular for women and girls. The goal is to promote women\u2019s active role in the labour market through the creation of viable, self-sustainable, value-added small\/micro enterprises. The VIs adopt an integrated approach to enterprise development through the provision of the following services: orientation, enterprise management and technical training, business planning and counselling, product development and design, marketing and promotion, access to microfinance. The VIs operate as flexible and dynamic service-providers focusing on skills transfer, generation of new business ideas and design of new products. They also actively network with other SMEs development stakeholders and the local community. Another important action is the creation of the Marketing Consortium, leading entity with the specific goal to increase the marketing capacity of local SMEs and the access to international markets for local handicraft production. The Marketing Consortium, through the VIs, will also organise awareness campaigns concerning learning methods, women empowerment, decent work agenda and fight against child labour.<\/p>\n

OBJECTIVES: <\/strong>The overall objective is to contribute to reduce poverty through the strengthening of strategic sectors. To this end, the project intends to: \u25cf<\/strong> Contribute to improve quality of life among rural communities in the targeted areas. \u25cf Strengthen the ability of educationally disadvantaged people (especially women and girls). \u25cf Contribute to strengthen the mosaic handicraft sector through the creation of Village Incubators and the provision of vocational training courses. \u25cf Support women\u2019s access to the labor market through the creation and development of women-led enterprises, facilitating access to employment opportunities. \u25cf Contribute to raise the level of international marketing initiatives of Pakistan mosaic and onyx production through the creation and implementation of a Marketing Consortium.<\/p>\n

ACTIVITIES: <\/strong><\/p>\n